[introduction] this is a classic case of focusing on small product details to bring super reflux. From the background data system can be seen, sing in the Tencent micro-blog data in the curve to draw a perfect "formula", which quickly crossed the outbreak point directly to a new height.
this is a classic case of focusing on small product details to bring super reflux. From the background data system can be seen, sing in the Tencent micro-blog data in the curve to draw a perfect "formula", which quickly crossed the outbreak point directly to a new height. This height is about 700 thousand UV a day.
process feedback some of the data is worth learning and reference, may wish to look at. This is the background system, sing, share and reflow data in a few days:
, which saw:
1 has a direct positive correlation with share size
2 was positively related to interaction times,
3, long tail effect,
looks like three simple data shows, but it’s not easy to do.
at the end of July met Chen Hua (micro-blog), chatted to sing and user attributes Tencent micro-blog similar, has a very good basis for cooperation. Hit it off, agreed to hold a share online karaoke contest. Since then, the singing team with the fastest rapid improvement of the product, and quickly online. The abnormal action quickly, executive force is very tough, abnormal team fight, on weekends, often call to ask the Tencent micro-blog API. At the beginning of the collaboration, we understood why singing would burst into flame. Such a team does not burst into fire.
sing, starting with a couple of directions:
user attribute level: the real relationship chain attached to Tencent and micro-blog, as well as the strong living attribute of Tencent micro-blog, will be the basis of cooperation. The real relationship between the chain and life attributes are inseparable, imagine the life scene, you and 35 friends together, or talk about life gossip, or eat, or karaoke, these are the very life of the scene, which is the core part of user behavior. Good friends in these real relationships are important reasons for getting high returns.
product level: sing, do not own login system, all third party account login, and the proportion of users from Tencent more than 30%. After recording songs uploaded, users can choose to sync to Tencent, micro-blog. Through Tencent, micro-blog friends API, you can sing directly on the search for users, Tencent, micro-blog’s friends, enhanced user stickiness.
‘s understanding and execution produced two immediate results:
is the end of July can be a beat, early August has been successful on-line release products, neutral background >