Learning and development is gaining a higher profile on the corporateagenda, with 90 per cent of employers admitting that training impacts directlyon the bottom line, and three-quarters believing it should feature in theannual report. More than 1,300 public and private sector employers were polled in CranfieldSchool of Management’s latest Recruitment Confidence Index (RCI), a quarterlysurvey of expected recruitment activity developed with the Daily Telegraph andpublished in association with Personnel Today. The overwhelming majority of employers (91 per cent) predicted their skillneeds will change over the next two years, with 32 per cent describing theexpected changes as ‘major’. To address those needs, employers came out in favour of in-housedevelopment, and 77 per cent reported that the amount of training they offerwill increase over the next couple of years. The survey detected a growing relationship between training and recruitment,with two in three employers including the offer of development as part of theoverall reward and benefits packages they use to attract top talent. “Organisations have been left with no choice because the labour markethas become a lot tighter,” said Emma Parry, research fellow at CranfieldSchool of Management. “For the past five years, the RCI has shown thatorganisations have difficulty recruiting at middle and senior management level.The latest survey shows they are beginning to wake up to the importance oflearning and development.” Employees are taking a more strategic approach to development – andemployers are responding, according to Alison Hodgson, UK and Irelandresourcing manager for catering firm Sodexho. “All the focus groups we’ve done have shown the top two reasonsgraduates come to Sodexho are for career opportunities and learning anddevelopment, so we know it’s critical.” The RCI also found that 74 per cent of employers agreed that the investmentthey make in training staff should be included in their annual report. ShaunTyson, professor of HR at Cranfield, said: “The annual report is used as amarketing tool, so it’s not unusual for companies to comment on their trainingactivities.” But for reporting to be truly meaningful, it must go beyond the”generalised statements” that are all too often a feature of annualreports, says Tyson. “The question is, how appropriate is the training ordoes it meet some strategic need?” Other findings in the RCI surveyinclude: – While 93 per cent of organisations prefer using in-house, on-the-jobtraining, 72 per cent also use external suppliers – Only 29 per cent prefer e-learning, and 26 per cent distance learning – On average, the organisations surveyed spend 5 per cent of the pay bill ontraining. By Margaret Kubicek Comments are closed. Report confirms business case for learningOn 1 Jun 2004 in Personnel Today Previous Article Next Article Related posts:No related photos.
Report confirms business case for learning